NCsoft’s move today to a single new label for their studios marks more than just a shift in management teams and consolidation of subsidiaries. It’s also the first step in the company’s decision to refocus their efforts on large, triple-A massively multiplayer games, David Reid, NC West president of publishing told Kotaku today.

“This transition is really about ratifying a completely dedicated business to the triple-A titles”, Reid said. “We would consider ourselves in the class of five-ish companies in the world that can be successful in this market. We are a leader here and we are doubling down in those efforts”.

“If you are successful in this business, you are fabulously successful”.

In so doing, NCsoft plans to shed some of their lighter fare, including “moving away from” Dungeon Runners, Reid said. He declined to say if that meant killing the free-to-play, humorous online game, saying only that there were no announcements about the game at this point.

Reid says that another important step in the company’s strategy is their deal with Sony to create several online games for the Playstation 3.