mcdonalds

Culture

Japanese Popstar Fights Herself In-Game For McDonalds Ad

5:00PM Brian Ashcraft | Music queen Namie Amuro doesn’t only set trends in her native Japan. She also sells hamburgers. More »
Culture

Toothy Kid, Don’t Eat Your DSi!

10:00AM Brian Ashcraft | Today in Japan, McDonald’s is rolling out a Wi-Fi service today in its restaurants across the country. Here’s the television commercial. Fascinating. More »
Culture

Nintendo And McDonalds Japan Serve Up DS Service

8:00PM Brian Ashcraft | Following on the test program Nintendo launched in Tokyo last spring, the Kyoto-based game company and the fast food giant announce “Mac de DS”. More »

Lego Batman Descends Upon Your Happy Meals

5:30PM Luke Plunkett | And the Warner Bros/Traveller’s Tales/Lego marketing juggernaut rolls on! Not content with cashing in on the current Batman fever with a Lego game, based upon their Lego Batman Lego, Warner Bros. have signed on with McDonalds to bring us Lego Batman Happy Meal toys, complete with “Lego Batman: The Videogame” branding. No idea what they’ll actually be, but if they’re not straight-up Batman minifigs, we’ll be frowning all the way through our cheeseburgers. Expect them in a McDonalds near you once the current Clone Wars deal runs dry. Happy Meals [McDonalds, via Go Nintendo] More »

Line Rider Shills For McDonalds

6:40AM Michael McWhertor | It’s been a while since I’ve pledged to never again post a Line Rider clip, but this final Line Rider clip—definitely my last!—is notable for its shilling of McDonalds food. It’s the fast food of the “healthy” variety that I’ve yet to see anyone order at a McDonalds and an odd marriage. We hope Boštjan Čadež got himself something nice and shiny for his time. Honestly! Via GameSetWatch. More »

McDonald’s Japan Teaches DDR Exercises

8:00PM Brian Ashcraft | That’s not Ronald McDonald, it’s Donald McDonald. (In Japan, the character is known as “Donald.”) What’s more, some Japanese people think his name is Mac Donald. Anyway, here Donald is showing how to do DDR-style exercises. Ironically, none of the exercises involve not going to McDonald’s. Teaching DDR [Joystiq] More »

UK McDonald’s Boss Blames Games For Obesity

2:40AM Mike Fahey | While I am positive that at least 15 of the extra pounds on my frame at the moment can be directly attributed to my recent string of afternoon visits to the McDonald’s drive-thru down the street from my apartment, but McDonald’s UK CEO Steve Easterbrook sees it somewhat differently. Who is to blame for the obesity epidemic? “I don’t know who is to blame,” Mr Easterbrook says. “The issue of obesity is complex and is absolutely one our society is facing, there’s no denial about that, but if you break it down I think there’s an education piece: how can we better communicate to individuals the importance of a balanced diet and taking care of themselves? Then there’s a lifestyle element: there’s fewer green spaces and kids are sat home playing computer games on the TV when in the past they’d have been burning off energy outside. More »

Tales from the Road: Grimy Game Station Makes Me Cringe

4:00AM Flynn De Marco | I never eat fast food. Well, maybe I should say I rarely eat fast food. Very, very rarely. But when you’re on the road, it is often a necessity if you want to be somewhere on time. We wer about an hour outside of Vegas when my friend and I decided to stop for a quickee breakfast at the only place we had seen for miles which happened to be a McDonalds inside a truckstop cum casino called Terrible’s. Seeing as Vegas was kind of like Disneyland for gamblers I decided it would be a good idea to relive the days of my family trips to Disneyland. We always stopped for a breakfast at McDs on the way and I always got an Egg McMuffin so it was with much anticipated nostalgia that I entered this tiny fast food joint in the middle of nowhere.Upon entering I ordered my memory soaked breakfast and looked around to see a McDonalds branded Gamecube gaming station in the middle of the restaurant. Now, once again I never eat fast food so for all I know this could be a staple of McDs everywhere, but this was the first I’d seen of it. It had four separate sides, each emblazoned with a different McDonalds character including my favourite unclassifiable purple blob, Grimace. I got a little closer hoping to see what kind of games they had and maybe even play a round of something. Unfortunately it was all turned off so I started taking photos of it for posterity. Looking through my lens at the controllers I saw a site that made me reconsider that McMuffin. More »

Scratch Asteroid to Win

8:00AM Kotaku US Edition | In 1982 McDonald’s ran the Atari Scratch ‘n Win promotion with giveaways of Atari computers and video game consoles. Hungry McDonald’s patrons received a scratch card when they bought a large sandwich. Here’s the lovely part: Each game piece will be based on an Atari video game – Asteroids, Centipede, Missile Command, or Star Raiders – and can have a series of rub off spots. If you can match food or Atari game prizes without uncovering a “Zap” spot, you win. More »