Michael Ephraim

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The PlayStation 3 Is The Highest Selling Console In Australia This Year

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3:00PM November 2, 2011 | Mark Serrels

I have to admit, this comes as a big surprise to me. With the mainstream success of Kinect, I had assumed that the 360 had been outselling the PS3 this year, but it turns out I was wrong. According to official NPD Group Australia data from retailers, the PS3 has become the highest selling console so far in 2011. More »


News

Sony Australia Releasing The PlayStation 3 Display Exclusively Through Harvey Norman

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10:00AM October 13, 2011 | Mark Serrels

Screenplay has a great interview with Sony Australia’s Michael Ephraim discussing, among other things, the uptake of 3DTV and the difficulties facing the 3DS. He also revealed that Sony’s swish PlayStation 3D display, which allows gamers to play split screen games on a full screen via 3D glasses, will only have a limited test release in Australia — through Harvey Norman. More »


In Real Life

Could Retailers And Publishers Reduce Game Prices In Australia?

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8:00PM July 11, 2011 | Mark Serrels

Game prices – in Australia it’s the ultimate taboo subject, but we managed to get hold of Ed Fong, Managing Director of Ubisoft and Paul Yardley, Managing Director of GAME, to talk game prices in Australia. Can we go lower? And how can the local industry compete with the rapid growth of online shopping? More »


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The Australian Games Industry’s Biggest Challenge? Retail And The Price Of Games

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2:00PM June 21, 2011 | Mark Serrels

We’re currently attending the first Game-Tech conference, a conference geared toward discussing the issues that affect the Australian Games Industry specifically. In a cross discussion, Sony’s Michael Ephraim and Managing Director of Ubisoft Ed Fong were both asked about the challenges facing the Australian Games Industry today. The answer? Retail and the price of games specifically. More »


News

Gametech: Hear From The Biggest Names In The Australian Games Industry

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4:00PM March 23, 2011 | Mark Serrels

Over 40 guest speakers, including Brendan O’Connor and Michael Ephraim from Sony have been confirmed to speak at Gametech, Australia’s first major business forum for the video games and interactive entertainment industry, which takes place at Luna Park on the 21st and 22nd of June. More »


News

Play TV hits 100,000 Units – Reduces Price

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10:00AM November 1, 2010 | Mark Serrels

Play TV, the peripheral from Sony that allows users to watch, record, and pause live TV has been out for less than a year, but a press release from Sony Australia is announcing that they’ve already shifted over 100,000 of them. More »


Michael Ephraim From Sony Answers Your Questions

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5:00PM October 25, 2010 | Mark Serrels

A couple of weeks back we asked you for questions – and now we have answers! Michael Ephraim, the Managing Director of Sony Computer Entertainment Australia, has taken the time to peruse over your questions and has gotten back to us with some great responses, which you can check out below. More »


Question Time: Sony

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2:30PM October 11, 2010 | Mark Serrels

As part of a mega three-part series, each of the big players in the console market – Sony, Nintendo and Microsoft – have agreed to let us speak to their head honchos, their proverbial Charles in charge, so we can get an idea of where each company is headed in the lead up to Christmas and beyond. More »


Monday Musings: Does Christmas Still Matter?

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11:00AM August 17, 2009 | David Wildgoose

For years, the industry has been bemoaning the fact that too many games are squeezed into the end of year holiday period. This year, however, it seems things are changing. StarCraft II, Splinter Cell: Conviction and BioShock 2 and others have all been pushed back. If anything, we’re worried there aren’t enough games coming this Christmas. More »


Sony: PS3 Is A Nice, Shiny, Juicy Red Apple

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9:00AM August 6, 2009 | David Wildgoose

Despite constant rumours of an imminent PS3 price drop, Sony says the price isn’t the issue. The PS3 is holding its own against the competition. It’s also juicy. More »