The Austin Game Developers Conference this year is highly focused on the MMO industry, so what better way to kick it off than with a keynote speech from Michael Morhaime, the president and a co-founder of Blizzard, makers of the most popular massively multiplayer online roleplaying game on the planet? The keynote is entitled “How to Rule the World (of Warcraft): Ten Lessons”, and I fully expect to be able to create my own MMO competitive if not better than WoW by the time the speech lets up.