Midnight Launch

In Real Life

In Germany They Have To Hire Cataclysm Cosplayers

7:20AM December 8, 2010 | Mike Fahey

While there was a costume contest at the German launch of the World of Warcraft: Cataclysm expansion, these event company employees were brought in to ensure wacky photo ops were available to all. More »


In Real Life

This Is How You Attend A Black Ops Midnight Launch

8:20AM November 10, 2010 | Mike Fahey

Monica Davis of Nevada gets up close and personal with a military-style fast attack vehicle on display at the Call of Duty: Black Ops midnight launch at a North Las Vegas GameStop. More »


AU Diary: Gonna Wait Till The Midnight Hour

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5:30PM November 8, 2010 | Mark Serrels

So it seems like there’s a bit of a split here. In the one corner you have those that want nothing to do with Black Ops, let alone a midnight launch, but in the other there are those willing head out and queue up for a copy of the game on the stroke of midnight – so which group do you guys belong to? More »


News

Where Call Of Duty: Black Ops Rides At Midnight

4:20AM November 6, 2010 | Mike Fahey

Will you be playing Call of Duty: Black Ops Monday night at midnight or Tuesday morning? Best Buy and GameStop detail plans for a massive number of midnight openings for Activision’s latest and potentially greatest. More »


In Real Life

Check Out The Line At This PlayStation Move Launch

1:20AM September 18, 2010 | Mike Fahey

Just before midnight at my local GameStop, one eager Move purchaser stood in line, stepping away to snap this photograph before continuing his devoted vigil.


News

GameStop Is Working On Its Midnight Moves

7:20AM September 17, 2010 | Mike Fahey

The PlayStation Move goes on sale tomorrow, but select GameStop stores are staying open late to let customers get an early start on Sony’s new era of motion-controlled gaming. More »


In Real Life

The Relatively Greatest Halo: Reach Launch Event Story Ever Told

1:20AM September 15, 2010 | Mike Fahey

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Witness the epic saga of one man’s journey to pick up a copy of Halo: Reach at a GameStop in Roswell, Georgia, complete with Katy Perry music, a Spartan 1 Project forum commander and plenty of people standing in line. More »


In Real Life

The Midnight Ride For StarCraft II

6:00PM July 27, 2010 | Mike Fahey

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Three hours sleep plus recording with my iPhone 4 while driving on a dark and rainy night equals one mildly dangerous StarCraft II midnight launch video. More »


News

Blizzard Officially Launches StarCraft II In… Brisbane!

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11:00AM July 13, 2010 | David Wildgoose

Blizzard has revealed its midnight launch plans for popular real-time strategy sequel StarCraft II: Wings of Liberty. PC gamers are apparently quite excited! More »


News

GameStop Launches Mass Effect 2 And MAG At Midnight

7:20AM January 23, 2010 | Mike Fahey

Video game retailer GameStop has deemed both Mass Effect 2 and Sony’s MAG worthy of keeping its employees up past midnight to get them into gamers’ hands. More »