According to Entertainment Software Association president Mike Gallagher, E3 2011 will have almost as many video monitors as it does attendees. [Venturebeat] More »
President Barack Obama’s administration seems video game friendly, Entertainment Software Administration president Mike Gallagher said during an E3 luncheon. More »
“When a phenomenon is occurring, it’s impossible to pinpoint the arrival of a new era”, said ESA president Mike Gallagher, delivering a keynote address at the 2008 E3 Media and business summit.
“No one rings a bell saying the world has changed”.
Though we can never look back on history and decide at what point, or even in what year, the television, for example, became an accepted part of our culture, Gallagher feels that history will show that the present era is the one in which video games became a recognised and accepted part of our cultural and economic landscape.
“With this new level of acceptance comes respect… and that’s a loaded word”, Gallagher said.
One such application of respect, Gallagher said, is the fact that an elected official from a powerful state addressed the game industry audience at E3 earlier today with Texas Governor Rick Perry’s keynote encouraging more game developers to put down roots in his state.
The industry must not forget the audience that made it what it is, warned ESA president Mike Gallagher during his keynote address at the 2008 E3 Media and Business Summit.
Gallagher looked back on the ways that the video game industry has grown and expanded in recent years, with games reaching a broad range of new audiences and finding uses in healthcare, education, and all-ages entertainment. At the same time, he laid out five key tenets essential to the industry’s continued growth, and the core gamer was at the top of this list.
“First and foremost, we must remember our base”, Gallagher said. “We must never forget our core customers. Avid gamers have been with us from the start, and we must remember that as we expand our offerings”.
By: Brian Crecente and Leigh Alexander
Rumoured developer displeasure with Entertainment Software Association president Mike Gallagher may be partially to blame for nearly half a dozen member publishers dropping out of this year’s E3 conference, Kotaku has learned.
This morning we broke the news that not only are Vivendi and Activision not attending this year’s E3 they’ve both decided to drop out of the association all together. We’ve since learned that NCSoft, Her Interactive and id Software have all decided not to attend this year’s show, though they are all remaining members of the association.
Only NCSoft had returned calls about the decision as of press time, saying that their decision to not attend E3 this year, the first time they won’t in the company’s history, was due to the development cycle of their games and in no way reflects on the ESA or it’s leadership.
But several industry sources who wish to remain anonymous say Gallagher is in part to blame for issues surrounding this year’s E3.
