mike hayes
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SEGA: Death Of Packaged Games A ‘Total Exaggeration’

Kotaku AU

In an interview with Industry Gamers, SEGA West CEO Mike Hayes has claimed that while SEGA is looking to invest in digital distribution, as a company, it will continue to invest in AAA franchises. According to Hayes, “the death of packaged games is a total exaggeration.”

March 20, 2010
News

Beyond Sonic The Hedgehog: These May Be The New Sega All-Stars

Sonic the Hedgehog may be Sega’s most recognisable cash cow – those Mario & Sonic at the Olympic Games titles are huge – but the successes of Bayonetta, Total War and Football Manager may represent a new wave of Sega franchises.

March 18, 2010
News

Natal Has At Least One Sega Project On Board For E3

Sony has already showed its hand in the upcoming motion control battle, debuting playable PlayStation Move games at GDC last week. Looks like we’ll see Microsoft’s response with at least one Sega game in tow at E3.

August 25, 2009
News

Sega Iffy On Colonial Marines Release Date

You’d think that with Gearbox working on it, and with it being based on one of the most popular sci-fi films of all-time, that Aliens: Colonial Marine would be top-billing on Sega’s release schedule. But it’s not.

August 14, 2009

Sega: Impossible To Please All Sonic Fans With One Sonic Game

As Sega targets 12-and-under gamers as its core Sonic market, company leaders told Kotaku that it has re-thought how to please all Sonic fans.

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Sega Will Celebrate Dreamcast’s 10th Anniversary Quietly

9/9/09 will not produce any major Sega events commemorating the Dreamcast launch of 9/9/99, but the company is thinking about the future of its last gaming console in one key way.

August 13, 2009
News

Sega: Bayonetta Was Delayed To Avoid November Danger

Sega announced the delay of Bayonetta last month, making American gamers wait until 2010 to beat up angels as a hot woman dressed only in the hair wrapped around her body. The alternative was too risky, the company told Kotaku.

June 19, 2009
News

Sega Aligns Western Markets Under Mike Hayes

The departure of Sega of America COO Simon Jeffery has sparked worldwide leadership consolidation for the company, with Sega of Europe President and COO Mike Hayes now presiding over North America as well.

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