names
News
Can A Bunch Of Names Sell A Game?
6:20AM Stephen Totilo | You might go to a movie based on the names of the people in its ensemble cast. Recently I was given reason to wonder if we might buy a game based on the roster of the talents behind it. More »
News
Poker Game Kept Gabe Newell From Naming Valve “Gearbox”
3:40AM Stephen Totilo | We know how large rodents helped determine the name of game companies. We now also know that Randy Pitchford vanquished Gabe Newell in a poker match on a riverboat to win the name of the house of Borderlands. More »
Features
5:00AM Michael McWhertor | The decision to give something a name, whether that be your struggling rock band, your first dog, your only child, or your game development studio is no simple task. For better or worse, you might be stuck with it. More »
How To Name A Video Game Studio — And Get It Right
5:00AM Michael McWhertor | The decision to give something a name, whether that be your struggling rock band, your first dog, your only child, or your game development studio is no simple task. For better or worse, you might be stuck with it. More » 
