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	<title>Kotaku Australia &#187; naoya matsui</title>
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		<title>PSPgo Was Always Planned, Sony Just Had To Wait For The Right Time</title>
		<link>http://www.kotaku.com.au/2009/07/pspgo-was-always-planned-sony-just-had-to-wait-until-the-time-was-right/</link>
		<comments>http://www.kotaku.com.au/2009/07/pspgo-was-always-planned-sony-just-had-to-wait-until-the-time-was-right/#comments</comments>
		<pubDate>Fri, 03 Jul 2009 01:00:00 +0000</pubDate>
		<dc:creator>Luke Plunkett</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[naoya matsui]]></category>
		<category><![CDATA[psp]]></category>
		<category><![CDATA[pspgo]]></category>
		<category><![CDATA[sony]]></category>

		<guid isPermaLink="false">http://www.kotaku.com.au/?p=343538</guid>
		<description><![CDATA[Sony Computer Entertainment&#8217;s Naoya Matsui has revealed that the PSPgo had always been on the drawing board at Sony, but is only being released now because the market was ready for it.
&#8220;We&#8217;d planned to release a PSP model without a UMD drive since the very beginning,&#8221; he told Japan&#8217;s GameBusiness. &#8220;But if we&#8217;d simply released [...]]]></description>
			<content:encoded><![CDATA[<p><img src="http://cache.gawker.com/assets/images/kotaku/2009/06/pspgo_01.jpg" alt="" class="left" />Sony Computer Entertainment&#8217;s Naoya Matsui has revealed that the PSPgo had always been on the drawing board at Sony, but is only being released now because the market was ready for it.<span id="more-343538"></span></p>
<p>&#8220;We&#8217;d planned to release a PSP model without a UMD drive since the very beginning,&#8221; he told Japan&#8217;s GameBusiness. &#8220;But if we&#8217;d simply released the hardware, there wouldn&#8217;t have been much for everyone to enjoy. We needed to prepare the right environment for it first &#8211; things like the transferral of content with the PS3 and PSN, and PC software to manage content like music and movies such as &#8216;Media Go&#8217;&#8221;.</p>
<p>&#8220;We wanted to release it when the delivery of digital content was on par with the delivery of physical media. That&#8217;s what we&#8217;ve been working on these past two years. We&#8217;ll be selling the PSPgo alongside the existing PSP models, because it&#8217;s a product targeted at those people who are more accustomed to digital content.&#8221;</p>
<p>Poor UMD. It never stood a chance!</p>
<p><a href="http://www.develop-online.net/news/32288/Sony-planned-UMD-less-PSP-from-the-beginning">Sony planned UMD-less PSP &#8216;from the beginning&#8217;</a> [Develop]</p>
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