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EA Stock Soars On Microsoft Buyout Rumours

7:40AM Mike Fahey | Rumours can be powerful forces in the economy, as evidenced by an 8.1% rise in Electronic Arts stock today following unsubstantiated rumours that Microsoft was interested in buying the publisher out. More »

Atari Inch Closer To The Grave

6:30PM Luke Plunkett | Remember how Atari didn’t want to file their quarterly financial reports? Course you don’t. It’s why we can put links into sentences like that. Anyways, they held off filing them even though they weren’t allowed to, presumably because the news was bad, and were nearly de-listed from the stock exchange as a result. Well, they were given until today to file their reports, so file them Atari did, and the news is…well, yes, bad. They lost $US 11.9 million for the quarter, up over 50% from the same time last year. Things are so awful that in it’s quarterly report, it’s noted that the company had “substantial doubt about our ability to continue as a going concern”. So do we! Atari reports 11.9 million Q1 loss [Gamesindustry.biz] More »

Master Chief Rings NASDAQ’s Bell

11:40AM Luke Plunkett | There’s a certain sense of poignancy about this. Halo 3’s marketing has been impressive/overwhelming, so much so I’d throw it up there as a shining example of capitalism done right/gone too far. Which is why it makes sense that the crowning PR achievement prior to the game’s launch was to have Master Chief and a bunch of Xbox/Bungie people (including Shane Kim & Frankie O’Connor) ring the bell to signify the close of trading for the day. Larry Hryb’s Flickr Gallery More »