Earlier this decade, Todd MacCulloch was a centre with a lot of promise, and a lot of money. A foot injury sent him into early retirement. Now he collects and plays pinball machines.

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NBA 2K9 is still looking pretty fresh. In this latest trailer we see some slow motion basketball goodness. The game hits shelves on October 7th.

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2K Sports plans to reveal the cover athlete for their upcoming baller NBA 2K9 during tomorrow's pre-game show for the first game of the year's NBA Finals.

The 30 second spot will air sometime after the start of the Boston Celtics vs. Los Angeles Lakers 8:30 p.m. ET game on ABC in the US.

There was a time when cover athletes for sports titles were a big deal, but they don't seem to get as much buzz as they used to. Maybe it's me, and I'm not a sports fan really, but do people who play sports video games really care who's on the cover of the title they're going to by? More importantly, if you buy sports games, has it ever effected your decision?

Either way, if you're into sports games you should probably hop over to the official 2K site and try to predict who the cover athlete will be. If you get it right you could win a copy of the game as well as the athlete's autographed NBA jersey.

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By John Gaudiosi

With the NBA starting off the 2007-08 season, Stacey Kerr, senior director of entertainment products and licensing for the NBA, took some time to talk about the growing role videogames play in the league. Unlike some other major sports, which focus all of the attention on the start of the season and the playoffs when it comes to gaming, the NBA works with its five licensing partners (Sony, Electronic Arts, 2K Sports, Atari and Midway Games) throughout the year.

"It's not just launch the game at the beginning of the season and that's it," said Kerr. "They work with us all year long. We did a season simulation on NBA Live 08 for the upcoming season. EA Sports also sponsored our recent six-city pre-season European tour, which featured gaming in each of the cities."

2K Sports is introducing a brand new virtual card game available exclusively on NBA.com in conjunction with the new season. NBA 2K8 Top Trumps Stats Challenge is a new variation of the classic card game, "War," which features in-game characters of NBA stars from NBA 2K8. Players can compete against the computer to win up to 20 percent of off merchandise at NBAStore.com or take on a friend.

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