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EA And Hasbro Go Casual

Posted by Kotaku US Edition at 12:40 AM on August 11, 2007

monopolyboard.gifA couple weeks back Hasbro worked a deal to buy back their casual game licences from Atari, leaving me wondering what big plans they had in store for their classic board game titles like Scrabble, Monopoly, and Yahtzee. Well now we know. Hasbro has now entered into a licensing agreement with EA, granting them the exclusive rights to develop titles based on several of the company's intellectual properties for consoles, mobile, handheld and PC platforms. Not limited to board games, the agreement also includes popular children's properties like Nerf, Tonka, and the Littlest Pet Shop.

"Our toy and game brands have been family-favourites for decades, and aligning ourselves with EA will result in broadening the reach of our brands through the 're-imagining' of these beloved entertainment icons in all key digital categories," said Brian Goldner, Hasbro's Chief Operating Officer.
There's a scary word. Re-imagining. "What if the Monopoly pieces had guns?" No re-imagining please!

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