Nielsen, the folks who measure every single thing that is or could possibly be done with a television set, have released an analysis of gaming habits by ethnicity, finding that African-Americans game the most per day, on average, Asian-Americans the least. More »
Gaming accounts for 10 per cent of time spent online in the United States – overtaking email – according to research by Nielsen, which doesn’t sound like a lot but it is the second-leading reason, and one that’s growing. More »
Sometimes, it’s handy being reminded that “gamer” is a far bigger term than most of you realise. As evidenced by this Nielsen poll, which amazingly shows that most “gamers” haven’t even heard of Project Natal. More »
There’s a “prime time” for TV, and it’s after dinner. There’s a “prime time” for radio, and it’s when people are driving to or from work. But what about gaming? More »
Anyone old enough to remember RF switchers knows that video games and network television have long competed for the same eyeballs on the same TV set. More »
Since no one here will admit to buying video game movies – so few rise above the category’s shovelware reputation – Nielsen done some research on the demographics most likely to buy titles like Alvin and the Chipmunks: The Squeakquel. More »
