The research group Nielsen has released a poll under the headline “Video Gamers Eager for New Titles from Familiar Franchises this Year”. They combined “eight key consumer metrics, including awareness and purchase interest” into one score for each game, ranked out of 100.
Nielsen, the folks who measure every single thing that is or could possibly be done with a television set, have released an analysis of gaming habits by ethnicity, finding that African-Americans game the most per day, on average, Asian-Americans the least.
Gaming accounts for 10 per cent of time spent online in the United States – overtaking email – according to research by Nielsen, which doesn’t sound like a lot but it is the second-leading reason, and one that’s growing.
Sometimes, it’s handy being reminded that “gamer” is a far bigger term than most of you realise. As evidenced by this Nielsen poll, which amazingly shows that most “gamers” haven’t even heard of Project Natal.
There’s a “prime time” for TV, and it’s after dinner. There’s a “prime time” for radio, and it’s when people are driving to or from work. But what about gaming?
Anyone old enough to remember RF switchers knows that video games and network television have long competed for the same eyeballs on the same TV set.
