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Nielsen Drops the Ball on Console Usage Numbers
11:53PM Brian Crecente | Remember that study of video gamer habits Nielsen released earlier this week showing the Wii in third place and the Playstation 3 in seventh, last even after the GameCube and original Xbox? It was wrong. More »
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Nielsen: People May Buy Wiis, But They Do Not Use Them
10:00AM Luke Plunkett | Entertainment research firm Nielsen have released a fresh set of usage statistics, giving us an insight into not how many consoles are out there, but how many are actually being used. More »
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So Who’s Playing Each Console, And For How Long?
1:30PM Luke Plunkett | Nielsen, masters of the survey and the percentage point, have come up with a rough idea of how long you play each of the three consoles for. And by “you”, they mean “everybody”. More »
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Report: Game Industry Spent $823M Shilling Games In ‘08
9:40AM Michael McWhertor | The video game industry racked up impressive sales in 2008, pulling in more than $21 billion in sales in the United States alone. That makes for a similarly impressive marketing tab. More »
Americans Spent 2008 Playing World Of Warcraft, PlayStation 2 Games
12:00PM Luke Plunkett | We get a fair idea of which games sell the most. But what about the games we play the most? Little harder to quantify. That hasn’t stopped surveyors Nielsen from trying to find out! More »
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IGA Study Finds People Don’t Mind In-Game Ads
1:20AM Mike Fahey | A landmark study conducted by Nielsen BASES and Nielsen Games on behalf of in-game advertising giant IGA Worldwide has found that not only is in-game advertising super-effective, most people don’t seem to mind it. The study, titled Consumers’ Experience with In-Game Content & Brand Impact of In-Game Advertising Study, found that 82% of consumers exposed to in-game ads felt that the games were just as enjoyable with ads as they were without. “The growth of in-game advertising, both current and projected, makes it an attractive medium for brands looking to reach hard-to-reach consumers”, said Elizabeth Harz, EA’s Senior Vice President of Global Media Sales. “This study solidifies what many in the industry have known for a long time: in-game ads are effective and well-received by the gaming community”. Hooray! We’re only alienating 18% of the gaming public! Hit the jump for the rest of the numbers, most of which seem to be aimed more at attracting advertisers rather than assuaging consumer concerns. More »
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Nielsen Ratings Show WoW Tops PC Gaming, PS2 Tops Consoles
10:20AM Michael McWhertor | The Nielsen Company has issued its “Top Ten U.S. Lists for 2007,” revealing its findings for top performers in television, movies, the internet, DVDs, music, books and, of course, video games. It should come as little surprise that the number one PC game played in the United States this year was Blizzard’s World of Warcraft. Its users averaged over 17 hours of gameplay per week, according to Nielsen, which may help, in part, explain the consumption of $US 17.6 billion worth of carbonated soft drinks, a factoid also contained in the report. The rest of the PC gaming genre’s top performers are below, with video game console usage stats after the jump. More »
Nielsen Tells Us About Gaming
10:30AM Brian Crecente | Ten things I learned at the presentation by Nielsen Vice President Jeff L. Herrmann about their new measuring system for game play. 1. Men aged 18-49 play lots of video games. 2. Lots of people own consoles. 3. A lot of people watch American Idol. 4. Women play video games too! 5. A lot of kids play on the Wii, and they mostly play when they get back from school. 6. Gamers who play on the 360 and PS3 – they tend to be older – play in the evening. 7. Gamers are mostly playing on the PS2. 8. Gamers are getting interested in next-gen gaming. 9. The most played PC game is World of Warcraft. 10. After stating that the heaviest gamers play an average of 10 hours a week, Mr. Herrmann explained that he would rather use that time for sleep. Jean Snow More »
