I’m not American, and I don’t live in America, so my familiarity with Sonic (apparently a drive-in burger chain) is limited. I am however very familiar with classic arcade racer OutRun, which Sonic is tapping into with this retro-infused commercial.
If you grew up in the 1980s, no doubt you played (and loved) arcade game OutRun. But what if you grew up in the 1960s, before there were video games as we now know them?
While New Year’s in the northern hemisphere means cold weather, down here in Australia, it’s summer time. So instead of huddling in front of a fire, I’m on the beach with a beer, listening to this.
So, this guy gutted an Outrun arcade cabinet, jammed it on a go-kart and, in the name of university research, assembled a contraption that drives 24km/h in the real world while displaying it as an 8-bit virtual one.
The creator of titles like Virtua Fighter, OutRun and Shenmue has retired from his Creative Officer position at Sega of Japan, Sega announced this week. But the company isn’t done with Yu Suzuki just yet.
When Sega said the new Outrun was due for release in “early 2009″, they weren’t kidding around, as posters thrown up at the Asia Games Show last week tell us it’ll be out in January.