real world
ESRB Levels Thorough Pre-Emptive Strike
Posted by Kotaku US Edition at 10:40 AM on April 24, 2008
As excited as the gaming community is about the impending release of GTA IV, sadly, a new Grand Theft Auto title tends to mean bracing ourselves for a new round of anti-gaming attacks from the uninformed. Fortunately, the Entertainment Software Ratings Board is more than prepared to head 'em off at the pass, joining with the Parent-Teacher Association for a series of parental education initiatives kicked off with a webcast tonight.

In the April edition of EGM, Jerry Bonner, a former ESRB employee who worked for the company over six months, fills us in on the hot gossip of what it's like to work inside the machine. While he dishes plenty of information we already knew—like that the ESRB raters watch clips in lieu of actually playing the games—some of what he said about the ESRB's culture of secrecy is daunting:
In your face,
In mid-July, veteran game company 3D Realms of Duke Nukem Forever infamy received a notice from the ESRB threatening them with penalties if certain guidelines regarding ESRB guidelines weren't followed on the company's website. 3D Realms' Scott Miller was ticked off by the notice, and quite vocally so. The Hollywood Reporter spoke to ESRB Patricia Vance to get her side of the story.