Patrick Bach, executive producer of upcoming shooter Battlefield 3, is in little danger of having his ego run wild on him. He sounds positively self-loathing when talking about his studio’s last game, Battlefield Bad Company 2.
One day before Electronic Arts’ reorganisation, Patrick Bach, the DICE executive producer of Battlefield 3 said an annual publishing schedule “will eventually kill the franchise“. A day later, EA’s top general had a somewhat different tone.