The billion-dollar business of selling virtual goods in free-to-play games is more than just a financial windfall for companies like Playfish. A controlled economy with millions of active participants gives economists an entirely new way to model consumer behaviour. More »
And you thought you spent a lot of money on Pet Society. EA just spent $US300 million on leading social network game creator Playfish, the team behind Pet Society, Restaurant City, and Country Story. More »
