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The billion-dollar business of selling virtual goods in free-to-play games is more than just a financial windfall for companies like Playfish. A controlled economy with millions of active participants gives economists an entirely new way to model consumer behaviour.
Playfish president Kristian Segerstrale, flush with cash after his casual gaming company was bought out by Electronic Arts last year, has told the Wall Street Journal of his plans for the year ahead.
And you thought you spent a lot of money on Pet Society. EA just spent $US300 million on leading social network game creator Playfish, the team behind Pet Society, Restaurant City, and Country Story.
