Project Ten Dollar

News

Why GameStop Wants Your Used Games So Bad

6:30PM November 19, 2010 | Luke Plunkett

It’s common knowledge that GameStop is reliant on the used game trade to stay afloat, but if you ever needed hard numbers to put it in perspective, here you go. More »


News

Would You Buy Half A Game Now And Pay For The Rest Later?

9:30PM November 16, 2010 | Luke Plunkett

Rod Cousens, CEO of Codemasters, has an idea on how to solve the growing dispute between publishers and retailers over pre-owned sales: sell you part of a game now then have you download the rest later. More »


News

Why EA Thinks ‘Online Pass’ Plan Is Good For You (And EA)

8:40AM May 12, 2010 | Michael McWhertor

Video game publisher EA has a new plan to squash used game sales, the Online Pass program, which requires a unique code to access online content and multiplayer. Why does EA think this is good for you, the consumer? More »


News

EA’s Fight Against Used Game Sales Passes To Tiger Woods

7:40AM May 11, 2010 | Michael McWhertor

Publisher EA is extending its “Project Ten Dollar” scheme to make buying used copies of EA Sports games a bad idea. Don’t expect to play your EA Sports games online without the “Online Pass” included in new copies. More »


News

GameStop Hit With Class Action Suit Over “Deceptive” Used Game Sales

1:30PM March 26, 2010 | Michael McWhertor

Attempts to stem used game sales at GameStop have just turned into a legal headache for the retailer who thrives on selling pre-owned video games. The company has just been hit with a lawsuit over “deceptive and misleading” sales practices. More »


News

Bad Company 2′s Pre-Owned Sales-Stifling DLC Revealed

4:20AM February 26, 2010 | Mike Fahey

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EA’s “Project Ten Dollar” initiative marches on in Battlefield: Bad Company 2, with four multiplayer maps included on the disc, unlocked via VIP codes found only in new copies of the game. More »


News

Electronic Arts’ “Project Ten Dollar” Isn’t As Ominous As It Sounds

9:30PM February 10, 2010 | Luke Plunkett

You may have noticed that in the past few months, EA has begun to provide content that’s free to purchasers of new games, but costs serious money for those buying second-hand. It’s no co-incidence. It’s called “Project Ten Dollar”. More »