publicity stunts we fell for
In Real Life

Game Company Sends Us Sack Of Meat

The last time the powerful people at Electronic Arts sent our boss Brian Crecente something ridiculous in the mail, he burned it on his grill. Fitting, then, that they sent him some meat.

In Real Life

This Guy Had A Fancier Video Game Birthday Party Than You

One of the ways celebrities are different from you and me is that they might spend their 21st birthday party with their model girlfriend on a 43m yacht. And DJ Hero would be the sponsor.

April 30, 2010
In Real Life

We Can Mod This ModNation Racer

Sent with a review copy of ModNation Racers for the PlayStation 3, because, you know, this game is about modding cars and figures.

April 14, 2010
In Real Life

Even The People Selling 3D TVs Know The Hype Seems Like A Joke

newVideoPlayer( {"type":"video","player":"http://www.youtube.com/v/cJHTh6rAuBg&hl=en&fs=1&fmt=22","customParams":[] ,"width":570,"height":412,"ratio":0.824,"flashData":"","embedName":null,"objectId":null,"noEmbed":false,"source":"youtube"} );

Samsung viral ad for their 3D TVs, full of silly 3D versions of classic paintings. Imagine if 3D TVs could be half as superfluous for video games. Via Gearbox chief Randy Pitchford’s Twitter feed.

March 27, 2010
In Real Life

BioShock 2′s Newest, Fakest Upgrade

Were I to stab this syringe-shaped pen into my arm, BioShock style, I would not get the “Hemingway’s Helper” gene tonic upgrade, but we would all remember that it was swag to promote the Sinclair Solutions BioShock 2 multiplayer add-on.

February 16, 2010
News

Playstation PR Heavy Rain Promo Almost Really Cool

Kotaku AU

We received some flyers in the mail today. One was about a missing boy. Another a private investigator for hire. Plus the card for an FBI agent. All seemed connected to the Origami Killer… so I called the number.

January 26, 2010
News

The Secret World: Postcards From The Edge Of Madness

A mysterious postcard pointed me towards the outwardly unassuming website of a small New England town, where I am invited to become an honorary citizen “by being dunked in the Miskatonic River.” Wait, what?

January 21, 2010

AU Diary: How Cheesy Is This?

Kotaku AU

I was sent this today. It’s a box of cheeseburgers. Apparently it’s to promote an upcoming game. Can you guess which?

January 18, 2010
In Real Life

Chuck Norris, Master Chief, You Apply For Mass Effect 2 Job

Kotaku AU

Last week, a job ad went up on Seek calling for biotic-powered super soldier recruits to save the human race. Despite obviously being some viral marketing for Mass Effect 2, it seems plenty of people replied. Wanna see who?

September 29, 2009
In Real Life

Watch Aussie Celebs Try To Play Need For Speed: Shift

Kotaku AU

EA rounded up a bunch of Aussie sports and TV personalities to promote the recently released Need For Speed: Shift. The celebs had to race in the game and on a real race track.

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