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In Real Life

The $US50,000 Steering Wheels Of Formula 1

5:30AM March 26, 2011 | Justin Hyde

It wouldn’t be Formula 1 without some kind of constant friction between racers, team owners and organisers, and this year’s kerfuffle involves steering wheels that force drivers to push more buttons than a 747 pilot having a seizure. More »


This Is Gran Turismo 5′s Fastest Car In Action

1:00PM October 29, 2010 | Michael McWhertor

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Gran Turismo 5′s fastest car outclasses the rest of the PlayStation 3 game’s line-up for a very good reason – it doesn’t really exist. More »


Red Bull Gives PlayStation Home New Things To Do

9:40AM January 8, 2010 | Mike Fahey

The first consumer brand to be a part of PlayStation Home extends their presence today, with Red Bull Flugtag and Red Bull Illume added to Home growing stable of places to do stuff. More »


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Red Bull Coming to Home This Week

8:00AM January 8, 2009 | Brian Crecente

Red Bull island, complete with Red Bull air racing, is coming to Home this week, hopefully free of the lines that have made bowling feel so restrictive in the virtual Playstation 3 world.

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Red Bull Builds An Addition Onto PlayStation Home

7:40AM December 3, 2008 | Michael McWhertor

In addition to all those video games setting up shop in Sony’s Home, expect to see plenty of non-game advertisers. First out of the gate is energy drink Red Bull, complete with its own game.

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Question Time: What’s Your (Caffeinated) Poison?

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3:00PM December 7, 2007 | Logan Booker

You guys know that I have a problem when it comes to caffeine. One could say a very serious problem.

Really, I should be dead or, at the very least, comatose.

My choice of energy drink is V. I was under the impression it was manufactured by a New Zealand company, Frucor. Support the mother country and all that.

While it technically is made by Frucor, it hasn’t been NZ-owned for a number of years now. In 2002, it was bought by Group Danone, a French company, and since then all my sparkling dollars have been funnelled to the land of croissants, berets and obnoxious body odour.

I’ve been disappointed by V lately, however, for an entirely different reason that has nothing to do with this deception. The last four bottles I’ve cracked open have all been sans carbonation.

And without the bubbles, the stuff tastes like arse water… if such a potent liquid exists.

Anyway, what’s your favourite caffeinated drink? Red Bull? Buzz Monkey? A syringe of epinephrine? Let us know. More »