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Far Cry 3 And The Stranger In A Strange Land Demographic projections. Drip-feed PR. Invoking the name of popular, established games to create interest in new ones. It’s the cold calculus of marketing, also known as everything you hate about modern day video games. Want to know how it works? Here’s a leaked marketing plan from Sega that lays bare the marketing strategy for a recent, terrible release.
Rise of Nightmares will get your blood pumping, even if it is just from standing up and going through the motions of killing virtual enemies.
Kinect game Rise of Nightmares has its issues, having a zombie as a spokesperson is not one of them.
Having enlightened us on the control scheme for Rise of Nightmares, the zombie-genre M-rated Kinect game, Sega seems to understand that for this genre on this device, people aren’t so much interested in story, just wielding virtual chainsaws to rip apart the undead. Hence the peppy elevator music and ironic tone in the game’s latest Gamescom trailer.
Rise of Nightmares is shaping up to be, if nothing else, the most adult video game coming to the Xbox 360′s motion-sensing Kinect peripheral.
Sega’s Kinect title Rise of Nightmares was displayed for E3 visitors within a spooky, cage-like structure on the floor show. Wandering past it on multiple occasions, I had the impression of visiting a travelling carnival. Our own Brian Crecente took a moment to capture the attraction, and explain what we can expect from Nightmares when it launches in September.
You want a mature Kinect title? Sega’s got your mature Kinect title in Rise of Nightmares, featured in this E3 trailer that looks like one of today’s edgier horror films threw up.
