At Sony Europe's Gamers Day event, the company took care to emphasise the "social gaming" angle it's pursuing. The company focused on "games where players of all ages socialise through gaming," pointing out EyeToy products, puzzle titles and Buzz!: Quiz TV, where groups can play trivia games on a variety of topics over PlayStation Network.

The overall message seems to highlight the PS3's diversity as an entertainment device, with the aim of appealing to an all-ages audience.

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