scott steinberg

PSP Gets A Ten-Year Plan As Well

7:30PM Luke Plunkett | Know this, industry followers: Sony aren’t kidding around when they say the PS3 will have a ten-year shelf life. They mean it. It’s hard-wired company policy, that comes straight from the top. What’s not so widely known, however, is that it’s a policy that is being applied to all PlayStation products. Which, yeah, includes the PS2 (which is nearly there), but also the PSP. Sony’s Scott Steinberg: We do not have a planned obsolescence strategy [for the PSP]. Whether it’s Skype or some other peripherals, it’s not just a dumb terminal that lies secluded and isn’t enhanced with all the recent technologies and opportunities. Did he…did he just call the DS a “dumb terminal”? SCEA’s Steinberg On ‘Future-Proofing’ A Ten-Year PS3 [Gamasutra] More »

PSN Getting More Than Just A Facelift?

4:30PM Luke Plunkett | Giving the decidedly average PlayStation Store a new coat of paint may not be the only changes Sony make to their online services this year. Speaking with GameDaily, Sony’s Scott Steinberg has said: More »
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Players Only Show Premiers

1:00AM Brian Crecente | Scott Steinberg’s Players Only, a new online video game show, premieres today with a look at the current state of the industry and where it’s headed. The video does go on a bit too long, and there are a few technical glitches (like the microphone being off for one interview), but there are some gems in there. Take for instance, Nolan Bushnell’s take on what’s wrong with the industry. He cuts through the shit and gets straight to the point. Games went astray, he says, when the people who make them forgot that the people who play them have a life. Brilliant! The Art of Video Games [Players Only] More »

80GB PS3 To Stick Around, At Least For A While

6:30PM Luke Plunkett | Finding some dusty old tapes marked “GDC08″, GameDaily have posted an interview held during the conference with Sony’s Scott Steinberg, who in case you’re not aware, bleeds Sony. Steinberg eventually gets onto the PS3’s somewhat-controversial SKU strategy, where he seems to suggest – while explaining why the 80GB model ran dry at Christmas – that the larger PS3 is here to stay: More »

Sony Shrugs Off 360 Exclusive Grand Theft Auto IV Episodic Content In PR Shocker

12:30PM Michael McWhertor | In a rare move from a product marketing executive, Sony Computer Entertainment America’s Scott Steinberg has downplayed the commercial viability of the his competitor’s exclusive content for Grand Theft Auto IV. Surprisingly, Steinberg doesn’t think it’s exactly the bee’s knees. He tells GameDaily that “I personally don’t think there’s going to be a huge percentage of folks who jump into downloadable content for another price when they’re still playing through the core product.” I guess with a reported 100-hour playtime, he might have an argument. More »
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Cut Scott Steinberg And He Bleeds Sony

11:30PM Luke Plunkett | Scott Steinberg used to be a Sega man. Not anymore, though. He’s a Sony man now. And don’t you forget it. Yeah, I know, as a corporate exec he’s trained – nay, expected – to beat the company drum, but in an interview with Next-Gen Steinberg goes beyond drumming. And the interview’s all the better for it! Third parties have started to move from the de facto 360 SDK. Of course people designed their next-gen games on it because that was the only one there. The PS3 shipped and so they said, ‘let’s port our 360 games to the PS3.’ But now companies are recognising that ‘hey, if I start on the PS3 and then port down to the 360, my 360 game is going to look better than if I had just designed it for the 360.’ That it? Oh no. Not for Steinberg. He’s just warming up! [Microsoft] had a great crescendo moment with Halo and it helped catapult them into a pretty strong position towards the back end of last year, but they were still within a stone’s throw of where they were with the original Xbox. To me that speaks of a failure to broaden their reach beyond the core first person shooter player who was in their back pocket for Xbox. The question for us is ‘are they really going after the PS2 demographic? Are they stealing share from us?’ And the answer is no.Hit the link below and there’s plenty more of it. You may call it bravado. Unnecessary, even. I call it a return to good times. Last few years, executives have been boring. Nice to see one trying to bring back the shit-talking glory days of 2003-2005, spice things up a little! Sony: We Will Conquer All [Next-Gen] More »

PS3 Is So Right For Small Developers. Got It?

1:00AM Brian Ashcraft | Just because the PS3 is on the pricey side, don’t think it doesn’t cater to smaller developers. Don’t think that at all! says Scott Steinberg, former SEGA but now current Sony Computer Entertainment America’s VP of product marketing. Steinberg believes in the power of the PSN. He says: We don’t charge for our online service. We make it available for everybody. So, the accessibility of somebody’s content who decides to make a game that is maybe smaller, more affordable for consumers to buy — I think we’re a better choice because the PS3 owner has the ability to go online day one without having to cut a check. Steinberg then goes on to say how the PS3 is going to beat the Xbox 360 and blah, blah, blah. Ah, executive smack talk, where have you been? We’ve missed you. Sony Is Better, Buster [Games Industry] More »