The next step in the evolution of the MMO species? Or just a gimmick? Eurogamer has noted Turbine's Jim Crowley is talking about the launch of a genuine social networking site for LOTRO players before year's end. Live news from the game world, character profiles, friends lists, and sharing screens and videos from the game.

"Turbine believes that a closed eco-system will have to become an open eco-system," he said. "The MMO needs to learn... to adapt itself to the 'born digital' generation. The MMO needs to step out of its shell and start reaching a much broader and deeper audience."

I think this is a great idea. Virtual worlds need to move beyond the game client, particularly if it can let players do their MMO chores during convenient downtime during the day. If WoW had a mobile phone version of the auction house, for example, I don't think I'd have left when I did. I'd have just kept playing that market to gain some gold between the times I could actually jump in and spend more genuine time playing the game. Allowing friends and guilds to interact as part of a world-specific social network can only be a good thing. Anyone see a downside?

LOTRO to get social network site this year [Eurogamer]

Also in Realtime Worlds' newsletter for fans, which went out this week, is word that Facebook will play a large role in building the community for APB, the long-awaited cops-and-robbers MMO.

And APB's closed beta stage is upcoming, with alpha testing completed in the middle of September, says Realtime Worlds. "Initially this will be a very core, select number of trusted friends of employees, but does mark the start of what can be considered the 'Closed' Beta stage of APB," said Chris Dye, community relations manager.

There were no specifics given on exactly how Facebook will be a part of this. Develop Magazine points out that APB will use social music site Last.fm for its in-game audio, Realtime Worlds has shown a willingness to use existing online services rather than create its own.

The release date is still TBA.

APB to Use Facebook as 'Major Community Tool' [Develop]

Sometimes Facebook, Myspace, Bebo, Orkut and OpenSocial just aren't enough. Too much real world stuff, not enough gamerscore bragging.

Enter Raptr - a new social network for gamers founded by Dennis 'Thresh' Fong (he had to do something with all that prize money) that offers a way of tracking your friends and sharing what you are in to on several popular games networks.

Once you have signed in and chosen a nick, you can enter your IDs on Xbox Live, PSN, World of Warcraft, Steam and others, then start entering the games in your collection.

Where it can, Raptr will pull data from your various networks and update your profile with a list of your current games, achievements and the like. There are plugins for displaying your data on Facebook et al too, of course.

A free client for PC or Mac will display and update data from you and your friends in real time as well as suck data from any games you play on your box — less of an issue for most Mac geeks, presumably.

Raptr [via 1UP]