What does it take to lure a lapsed player back to World of Warcraft? With subscription numbers slowly-but-surely dropping, Blizzard launches the new Scroll of Resurrection program, granting returning players a free upgrade to the Cataclysm expansion and an instant jump to level 80 — they just need to be asked.
According to EA’s third quarter financial results report, BioWare’s Star Wars: The Old Republic has generated more than 1.7 million paying subscribers since its December launch. One wonders if that number was recorded before the game’s PVP balance issues began.
In October of 2008, Blizzard proudly counted 11 million World of Warcraft subscribers worldwide. In December 2008 the number jumped to 11.5. Now Blizzard updates the count to 12 million, 22 months later. What took so long?