In Real Life

Sony’s Kevin Butler Makes Brief Cameo In Super Bowl Commercial

Here’s last night’s split-second appearance by Jerry Lambert, the actor best known for playing mascot Kevin Butler. “Giddy-up now, Deion,” Butler says to legendary NFL cornerback Deion Sanders. Presumably later he tried to sell him a PS3. [Thanks Rob!]


January 31, 2012
News

Spoiler Alert: Giants Win Super Bowl, Says Madden

The New York Giants will claim their fourth Super Bowl title on Sunday, according to EA Sports’ official Madden NFL 12 simulation, which has New York defeating New England 27-24 on a 40-yard field goal as time expires.


February 7, 2011
Mobile

The Super Bowl Angry Birds Code Is…

13-12. Punch that in, Angry Birds fans. (Actually, go to that level). The code was hidden in the Super Bowl commercial for Rio. If you want to know how to use this precious info, watch the video below.


In Real Life

Everyone Loves A Winner, Especially In Madden Online Play

The New York Times examined the popularity of today’s Super Bowl participants – the Green Bay Packers and the Pittsburgh Steelers – in Madden NFL 11 online play. By years’ end they were, unsurprisingly, among the most popular.


February 3, 2011
In Real Life

Predicting The Super Bowl Winner — With NFL 2K5

Madden NFL 11 called Sunday’s big game for the Steelers. There’s still a robust roster-editing culture for the exiled, six-year-old NFL 2K5. Using current rosters, one devotee offered his own prediction for Super Bowl XLV.


July 27, 2010
News

President Obama Will Appear In Madden NFL 11

The Super Bowl celebrations and animations for Madden NFL 10 were, honestly, a bit underweight. This year the game goes all out – even bringing in the President of the United States for the big party.


February 8, 2010
News

Grading Madden’s Pre-Season Predictions

EA Sports is mighty proud that its Madden NFL simulation has correctly predicted the Super Bowl winner all but one time since it’s run the promotion. But how did its predictions for the season, made back in August, turn out?


February 5, 2010
In Real Life

Betting On The Super Bowl In Zelda Rupees

Because it’s so taboo to acknowledge that people gamble on sports with real currency, newspaper touts often use “units”, “simoleons” “sirignanos” or “guineas”. For the Super Bowl, Matt Sussman, a writer and friend of sister site Deadspin, is using rupees.


February 2, 2010
News

Madden 11 Cover To Be Put Up To A Vote

Doritos and the Super Bowl. Chances are you’ll be picking up a bag of the former before watching the latter this weekend. On the back of said bag is a promotion inviting you to vote on the game’s cover athlete this year.


February 1, 2009

Another Non-Ad: Killzone 2′s ‘Super Bowl’ Spot

Super Bowl Ad? Fan-made? Web only? Lots of chatter taken as gospel says this cost Sony $5 million to air tomorrow. No. No one spends seven figures for that kind of music and writing.