the last guardian

  • Why Arby’s Twitter Is All Over Gaming Right Now

    Why Arby’s Twitter Is All Over Gaming Right Now

    With many popular brands struggling to find a voice on social media, fast-food sandwich chain Arby’s spent 2016 charming an entirely new audience via gaming and pop culture papercraft creations. I spoke to Arby’s senior director of social and digital media about how they went from pictures of curly fries to cardboard chocobos.