toy fair
In Real Life

The Many Helmeted Faces Of Halo’s Master Chief

The impressive array of Halo toys at the McFarlane Toys booth at the New York Toy Fair features Master Chief. And a bigger Master Chief. And a frozen Master Chief. And Master Chief with a gun.

In Real Life

Yuna’s Bobbling Bobblehead And Other Square-Enix Toy Wonders

The Square Enix booth at the New York Toy Fair doesn’t just figure the adorable and dramatic RPG figures one might expect. Among the many others, we’ve spied Nathan Drake looking manly, Meryl Silverburgh looking deadly, and Garrus Vakarian looking, frankly, badass.

News

New Strategy Game Is Half Risk, Half Magic: The Gathering

Part collectible card set, part strategic board game, the upcoming iOS app Monsterology could be another cool addition to the growing sector of the gaming industry that combines physical media with virtual interactivity.

In Real Life

These Portal, BioShock Toys Look Better In Slow Motion

Team Fortress 2 figures and one hell of a Portal gun help round out this video we shot at the NECA booth during New York Toy Fair this week.

February 13, 2012
In Real Life

These Chibi Final Fantasy Figures Are Absolutely Adorable

Don’t mind the detached plastic faces in front of them. These action figures, seen today at the New York Toy Fair, are absolutely precious.

In Real Life

Star Wars: The Old Republic Has Invaded Lego Land

We saw a lot of Lego sets at the New York Toy Fair on Sunday. Sadly, Minecraft Legos did not make an appearance, but we did get to play around with figures from Star Wars: The Old Republic, The Lord of the Rings, and a whole bunch of superhero franchises.

February 8, 2012
News

This Skylanders Giants Trailer Teases A Tiny Bit Of Gameplay

Most of this buzz clip that accompanied today’s Skylanders Giants announcement is Activision beating its brawny chest about the success of their new toy-and-video-game franchise. But you’ll see a snippet of gameplay featuring new larger-than-normal character Tree Rex towards the end of the video. He’s doing big things.

February 16, 2011
In Real Life

Could Video Games Ruin Toys?

Toy Fair is a rather large test tube of possible fun. It’s been held, in recent years, at the massive glass-walled Jacob Javits centre in New York City, inside which there’s a swirl of new toys and that popular foreign substance we love here: video games.

February 14, 2011
In Real Life

Mega Man, Duke Nukem, Sonic, Gears Of War 3, Twisted Metal And More… The Last Big Toy Fair 2011 Gallery

In Real Life

Mario Checkers, Mario RC Cars, Mario Memory Game??

By the time I saw some Mario and Luigi Halloween costumes at Toy Fair in New York City today, I was done taking pictures of Mario merchandise. There’s a lot of Mario stuff being made by a battalion of the world’s toy-makers. Perhaps you’ve seen some of it. Around many corners at Toy Fair there was more Mario….

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