It might seem like physical media is on its last legs. Between digital distribution, downloadable content, and the proliferation of online platforms like Valve’s Steam and EA’s Origin, the gaming industry seems to be inching closer and closer to virtual reality every day.
Battling their way out of the post-holiday shortage, Activision and Toys for Bob have unleashed a trio of new Skylanders at retail, including one that should be familiar to hardcore Spyro fans, should such a thing exist.
Activision’s action figure-driven Skylanders: Sypro’s Adventure was a huge holiday hit last year, with parents buying up starter kits in droves. Now, with hundreds of thousands of children demanding additional figures, empty Skylanders displays have become an all-too-frequent frustration for haggard parents.
The next big thing in action figures is “interaction figures.” That’s the pitch we heard today during a showcase event in New York City for a revival of the video game hero Spyro the Dragon as part of a band of toys that interact with video games.