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Xbox LIVE Film Club Rolls Out The Red Carpet
Oh. I was all excited there for a second.
Reading the start of the press release for the Xbox LIVE Film Club (“Love your movies? Want to see exclusive screenings of the hottest new releases before anyone else? Xbox LIVE Film Club has just the ticket”.) I thought Microsoft had gone and rolled out some kind of movie premiere service that would let you watch new releases over LIVE rather than putting up with popcorn-hurling kids at the local multiplex.
But no – it’s just a competition that will let a selection of LIVE users attend some swish movie premieres. This is all in aid of promoting some new releases via the LIVE Video Store (Forrest Gump, Pretty in Pink, Planes Trains and Automobiles and Ghost, among others). In the ‘coming soon’ dispatches, we have Iron Man, The Love Guru (oh dear) and — assuming it isn’t sued into the ground and gets a release at all — Watchmen.
If you fancy a shot at watching Iron Man don some blackface in Tropic Thunder, just email Microsoft with a short review of your favourite film and cross your fingers.
Xbox LIVE Film Club premiers [Xbox.com]
Tropic Thunder Movie Pimps Wii, Gaming
I just finished watching Tropic Thunder, not a laugh out loud movie but packed full of giggles. Robert Downey Jr. totally steals the show. He’s quickly becoming my favourite actor. But on to my point. I couldn’t help but notice two fairly large nods to gaming and one relatively sly one in the movie.
First and foremost are the two scenes with Ben Stiller talking to his agent. In both scenes, the agent, played by Matthew McConaughey, is wailing away at different mini-games in Wii Sports while talking on the phone with Stiller. He’s playing on a pretty large screen in his office so there’s no way you can miss it, so let’s chalk that up as product placement.
Next comes this odd dialoguethat occurs about a third of the way through the movie with one of the characters trying to explain why Blu-ray won in the format war. His answer? Porn and video games. Porn backed it and Sony backed it with their… but he never quite says PlayStation 3.
Finally, and this one is just odd, during the credits they show a bit player, a non-speaking part mind you, and when his name pops up it does so on a background riddled with old-school Space Invaders. Invader invades Tropic Thunder? Hells yeah!
Rainbow Six Scavenger Hunt Promotes Tropic Thunder
Here’s an interesting new way to cross promote. Apparently there’s been a scavenger hunt injected into Rainbow Six: Vegas 2 since July 18th that urges players to seek out clues in the campaign regarding Paramount Picture’s upcoming comedy Tropic Thunder, starring Jack Black, Robert Downey Jr., and Ben Stiller. Players who reach the end of the scavenger hunt will receive an invitation to join Ubisoft’s VIP Club, a chance to download a free VIP map, and will be entered into a prize drawing for an Xbox 360 Elite system, complete with a one-year Live subscription and a collection of Ubisoft games.
“This is a new and highly innovative use of dynamic in-game advertising and really demonstrates the creativity and marketing power of this medium,” said Cory Van Arsdale, CEO of Massive.
He took the words right out of my mouth. Hit the jump for details on the hunt, which runs through August 25th.























