Following EA Sports MMA into mobile gaming, THQ’s mixed martial arts franchise UFC Undisputed will hit the iPhone and iPad this week, a company executive says.
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EA Sports is not often in the position of the contender. It is with its mixed martial arts title, as THQ owns the UFC licence, the leading mark. That doesn’t mean EA’s marketing the game like a lightweight.
UFC Undisputed 2010′s poor sales, earlier reported to be down more than 50 per cent from last year’s breakout hit UFC 2009 Undisputed, now have a reason: THQ says Red Dead Redemption sucked up all the oxygen in May.