In Real Life

Underpants! Beer Mugs! Badass Superhero Goes Retail Crazy.

It’s a period of time in nearly every Japanese boy’s life. Sometime before preschool starts and shortly after it ends, kids become enamoured with Ultraman. Some never outgrown their fascination with the towering superhero who flies to earth to kick monster butt.


January 11, 2012
In Real Life

Japan’s Badass Heroes, Robots, And Monsters Live On

When you think of Japanese pop culture today, schoolgirls with big eyes probably come to mind. It wasn’t always that way.


July 18, 2011
In Real Life

Don’t Just Sit There, Let These Toys Blow Your Mind

Gundam. Draonball. Kamen Rider. Great Mazinger, even. Namco Bandai’s 2011 Tamashii Nation toy show proves just how wonderful (and awesome) Japanese figures can be. Don’t believe me?


May 12, 2011
In Real Life

Can You Handle All This Badass Plastic?

Namco Bandai doesn’t only make video games. It’s Bandai arm has toy and game licenses for iconic Japanese institutions like Gundam, Kamen Rider and Ultraman, as well as new favs like One Piece and Haruhi Suzumiya.


January 13, 2011
In Real Life

Masked Avengers Doing Good In Japan

A 40-year-old manga starring a mask-wearing wrestler is inspiring Japan to do good. Only, they are dishing out presents instead of punches. Rwar.


March 29, 2010
In Real Life

*This* Is How You Dress Babies In Japan

You are never too young to start cosplaying. Never!