In Real Life

Respecting Our Assassin’s Creed: Brotherhood Enemies

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Actor and comedian Rob Corddry teaches us how to rebuild our brotherhood on a new viral website for Assassin’s Creed: Brotherhood that aims to take the hurt out of murdering your friends.


January 11, 2010
In Real Life

Ding Dong, It’s Another BioShock 2-o-Gram

A month before its release, special deliveries from the BioShock 2 viral website are still showing up at people’s doors. This time, the packages contain a chess piece and a coded telegram from the “International Order of the Pawns.”


October 4, 2009
News

There’s Someone At The Door …

Today, certain people—we’re trying to figure out why—were delivered telegrams by an old-school bicycle messenger. The cable comes from “Mark G Meltzer”, the loner searching for “something in the sea”, on BioShock 2′s hype Web site.


November 7, 2008
News

Mirror’s Edge ‘Wanted’ Posters Pop Up At Universities

Electronic Arts is giving Mirror’s Edge viral marketing the old college try, with “wanted” posters for the game’s protagonist Faith popping up at at least one college campus, the University of Southern California. Yes, we’ve definitely seen this tactic before — and arguably done a little better — but we can’t fault EA for trying to turn some of that student cash earmarked for ramen and Milwaukee’s Best into Mirror’s Edge spend. Want to stealth market for EA yourself? Scans of the poster are at the source.

Mirror’s Edge Wanted Poster [On Mirror's Edge Forums - thanks, Andrew!]