Viral Marketing

In Real Life

Respecting Our Assassin’s Creed: Brotherhood Enemies

7:30AM October 14, 2010 | Mike Fahey

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Actor and comedian Rob Corddry teaches us how to rebuild our brotherhood on a new viral website for Assassin’s Creed: Brotherhood that aims to take the hurt out of murdering your friends. More »


In Real Life

Ding Dong, It’s Another BioShock 2-o-Gram

4:00AM January 11, 2010 | Owen Good

A month before its release, special deliveries from the BioShock 2 viral website are still showing up at people’s doors. This time, the packages contain a chess piece and a coded telegram from the “International Order of the Pawns.” More »


News

There’s Someone At The Door …

11:00AM October 4, 2009 | Owen Good

Today, certain people—we’re trying to figure out why—were delivered telegrams by an old-school bicycle messenger. The cable comes from “Mark G Meltzer”, the loner searching for “something in the sea”, on BioShock 2′s hype Web site. More »


News

Mirror’s Edge ‘Wanted’ Posters Pop Up At Universities

12:00PM November 7, 2008 | Michael McWhertor

Electronic Arts is giving Mirror’s Edge viral marketing the old college try, with “wanted” posters for the game’s protagonist Faith popping up at at least one college campus, the University of Southern California. Yes, we’ve definitely seen this tactic before — and arguably done a little better — but we can’t fault EA for trying to turn some of that student cash earmarked for ramen and Milwaukee’s Best into Mirror’s Edge spend. Want to stealth market for EA yourself? Scans of the poster are at the source.

Mirror’s Edge Wanted Poster [On Mirror's Edge Forums - thanks, Andrew!]