viral
Culture
Tony Hawk: Ride Versus Skateboarding Dog
4:40AM Mike Fahey | This dog obviously has had more time to play Tony Hawk: Ride than three hours on a Saturday afternoon. More »
Media
UK Viral Vid Teaches Us How To Cope With L4D2
2:40PM Owen Good | Bad enough that this sucker’s set in Louisiana and still features a cricket bat – I’ve truly never heard of anyone playing that game south of the Mason-Dixon, outside of university graduate students from India. More »
Media
Will You Fight For Gratuitous Slow-Motion Panty Shots?
1:20AM Mike Fahey | Namco Bandai’s remarkably subtle and slow “What Will You Fight For?” viral videos for Tekken 6 get a lot less subtle the second time around. More »
Media
Is There Half-Life In The Box?
2:40AM Mike Fahey | An amazing 9-minute long film on YouTube has Half-Life fans shouting viral teaser. Is “What’s In The Box” teasing something new from Valve, or is it just a damn fine homage? More »
Media
Resident Evil 5 Viral Part Two: The Date
5:20AM Mike Fahey | Capcom’s second live-action viral ad for Resident Evil 5 explores how killing thousands of zombies over the course of his career has effected the love life of Chris Redfield. More »
UPDATE: COG Tag Promotion Now Running Via EBGames
10:01AM Seamus Byrne | Word from an “Australian Xbox 360 Street Team” member is that the hidden COG tag viral promo for Gears of War 2 may be hitting Australia today. In the US this meant GPS clues to find hidden tags, with prizes along for the ride. No more details than that some hidden tags may be about to be announced. And release date just a week away… [Thanks Doobs!]
UPDATE: Reader Brendan Bennett sent us the EB Games email that announced the comp this morning. Very rare collectors items have been hidden in the real world, plus one virtual item hidden on the EB Games site that earns you a real one, and finders win the tag plus a GoW2 shirt signed by Cliffy B. Hit the jump to see the full message in one big image. More » 
Gears COG Unlocks Secret Site Full of Goodies
3:00AM Owen Good | Well, get a load of this. Remember the E for All Expo? Yeah it’s this weekend in Los Angeles and finished as of today (so are the Cubs, unfortunately). But the Gears of War 2 booth there handed out a dogtagged COG stamped with a supa-secret code that you enter at this site (screenshot above). That delivers you to to a flash site where you can explore the GoW2 environment, pick up some concept art, wallpapers, a lot of stuff to discover and look at. Here’s some useful tips for getting all this to work: More »
Command & Conquer: Red Alert 3 Calls Out Starcraft
9:00AM Owen Good | You know, I’m not gonna try to guess the viral marketing policies or in-house/contractor authorizations of Electronic Arts to determine if this really does constitute EA taking potshots at Blizzard. But that is undeniably the actors J.K. Simmons (President Ackerman) and Jonathan Pryce (Field Marshall Bingham, on the jump) and they’re calling out other RTSes, specifically ones set in space, so, sounds to me like Command & Conquer: Red Alert 3 is talking shit to StarCraft players, perhaps Star Trek: Online. These are part of a series of videos (one above, two more on the jump that have been posted as replies to other videos on YouTube, in some cases unrelated, so there’s your viral aspect. The uploaders, RedWhiteBlueAlert and ThrowingStarz both joined in the past week, so, likely viral. And remember that Battlefield: Bad Company, also an EA title, took a few swings at its competition too.
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