Uncategorized

For Electronic Arts, It Means ‘Mothers I’d Like To Frighten’

A Dead Space 2 viral campaign launching this weekend took plenty of chutzpah, I’ll give it that. Electronic Arts brought in 200 middle-aged mothers under the auspices of a focus group looking at a new game. They were, aptly, horrified.


November 19, 2010
In Real Life

You Write It, Mr Boomshakalaka Delivers It

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NBA Jam on the 360 and PS3 hit shelves yesterday; today EA Sports is taking a page from the Old Spice YouTube campaign that drew raves. The announcer, Tim Kitzrow, is reading off Twitter-submitted catchphrases. Apparently mine (above) wasn’t objectionable.


October 8, 2010
In Real Life

Have You Seen This Wolf Pup?

Capcom’s official Okami Facebook page is running a giveaway; first three to spot this lost-dog poster in New York will get a plush Chibi. See the page for details on submitting your entry.


June 9, 2010

2K Sports, Hire This Guy

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After heralding Michael Jordan’s return to video games, NBA 2K11 2K released a trailer comprised of NBA 2K10 footage, none of it featuring Jordan. MessenjahMatt, a pro at Jordan tributes, also used 2K10, but made something a little more blood-pumping.


June 7, 2010

Viral Video Teases "PS4 V3.1"

The clip opens up with a night vision shoot of some sort of complex. The text reads S.C.E. Principal Scientific Research Laboratory, Minami-Aoyama, Tokyo, Japan. (Sony Computer Entertainment has offices in Minami-Aoyama.)


May 8, 2010
News

Experience Tron’s Legacy With Space Paranoids Online

If Tron lead character Kevin Flynn were around today, surely he’d be proud of the fact that you can now play his arcade classic Space Paranoids directly in your browser window.


March 16, 2010
News

The Hunt For Sam Fisher Begins On Facebook

Third Echelon’s best agent has gone rogue, and they’ve turned to Facebook for help tracking down Sam Fisher. Where would you go if you were a top secret government agency trying to track down a traitor? MySpace? Please.


November 19, 2009
In Real Life

Tony Hawk: Ride Versus Skateboarding Dog

This dog obviously has had more time to play Tony Hawk: Ride than three hours on a Saturday afternoon.


October 29, 2009

UK Viral Vid Teaches Us How To Cope With L4D2

Bad enough that this sucker’s set in Louisiana and still features a cricket bat – I’ve truly never heard of anyone playing that game south of the Mason-Dixon, outside of university graduate students from India.


October 16, 2009

Will You Fight For Gratuitous Slow-Motion Panty Shots?

Namco Bandai’s remarkably subtle and slow “What Will You Fight For?” viral videos for Tekken 6 get a lot less subtle the second time around.