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The inclusion of a free virtual version of Renault’s electric Twizy Z.E Concept car in The Sims 3 should go great lengths towards helping increase player awareness of the Renault brand.
While naysayers may think corporate greed is the answer, Blizzard tells Kotaku the real reason World of Warcraft mounts have shown up for sale in the company’s online store is because that’s exactly what the players wanted.
LucasArts celebrates the winter release of The Secret of Monkey Island: Special Edition on the PlayStation 3 with enough virtual goods to recreate the game yourself in PlayStation Home.
The billion-dollar business of selling virtual goods in free-to-play games is more than just a financial windfall for companies like Playfish. A controlled economy with millions of active participants gives economists an entirely new way to model consumer behaviour.
It was only a matter of time. Blizzard has just put up a pair of in-game pets for World of Warcraft for sale on the Blizzard Store. Would you pay $US10 for a Pandaren Monk or a baby Kel’Thuzad?
The Visari Throne Room personal space is just one of more than a hundred new pieces of PlayStation Home content flooding Sony’s virtual world with tomorrow’s update.
Second Life creators Linden Lab have been shopping for shopping, acquiring virtual goods marketplaces OnRez and Xstreet SL in order to integrate them into their popular virtual world.
