Japan’s beloved virtual pop goddess Hatsune Miku, star of her own video game series and hundreds of thousands of user-create YouTube videos, is now the voice of the 2011 Toyota Corolla, and you can hold her in the palm of your hand.
It doesn’t matter if she holds concerts or appears in crappy commercials, Miku Hatsune is only virtual and certainly not some 12-year-old kid’s mother.
In Japan, cars covered with stickers depicting anime and game characters are called itasha, or literally “painmobile”. Bicycles covered in stickers are called itachari (“paincycle”). And jet skis?