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WALL-E Gets Arabic Localisation, A Middle East First [Updated]
Posted by Brian Ashcraft at 11:00 PM on July 7, 2008
If Arab gamers want to play Western games, they'd have to play them in something other than their native Arabic. That's unfortunate! Well, that's going to change -- THQ is localizing multiplatform based-on-the-movie WALL-E game for the Middle East. This is a first! According to THQ export sales manager Luke Keighran:
We are delighted to be part of this, launching an Arabic game is every Arab gamers' wish. This is a great opportunity for us to grow further in promising territories like Saudi Arabia and Egypt, and a solid demonstration of our commitment to the Middle East market...we hope it will be the first of a long line up for Arabic titles in the future... There are only few games that would suit the Middle East's morals more than WALL.E. The game depicts family virtues in a fun adventurous story line immersing the players in a world of passionate pursuit for adventure.

Cutest. Robot. Ever. That was the biggest takeaway I got from glimpsing the Wall-E Wii game at THQ's Fall and holiday season preview event today, and as the game is set to launch simultaneously with the movie, I have a feeling that that googly-eyed little guy, whose function is to pick up and compact garbage, will sell zillions of copies of this title whether it's good or not, especially as it's launching on Wii, PS2 and Xbox 360.
The folks from Pixar were on hand to show off the video game adaptation of their animated movie, Wall-E. In Wall-E, the world has been taken over by a benevolent corporation and in a little switch, it's the consumers who are the enemies rather than the big corporate menace. Players can either take on the role of Wall-E (a trash compactor robot that looks like a cross between R.O.B. and Johnny 5) or the sleek and "iPod inspired" Eve, a flying female robot with a killer laser, both of whom are trying to save the universe from its own twisted remains.
A Pixar film getting a game translation? Get out of town! Yes yes - it isn't much of a surprise to anyone, but THQ is busy preparing the video game version of the next big Pixar film WALL●E for just about every console marketable, including both the DS and PSP, Mac and PC, and all points in between. WALL●E is the story of a little robot left on the Earth to clean it up after humanity trashed it, who falls in love with a robot named EVE who arrives 700 years later on a probe to check on his progress. Unless the folks at Pixar were kidnapped and replaced with cardboard cutouts, expect the film to make millions and the game of the film to follow suit. A small part of me hopes it will fail, if only because typing WALL●E out is a bitch and a half. Look for the game this summer, on or around the movie's June 27th release.