One of the more curious trends we saw at Yodobashi Akiba this morning for the Halo 3 launch was the attach rate… for Wiis. We weren’t looking that hard, but we saw at least three people “jumping in” to the “HD era” while at the same time swimming in the “blue ocean” of “new gen.” I couldn’t tell you how many middle age gamers—or gamer parents—decided to go Wii60 today, but it was more than I had expected.
Maybe Microsoft should focus more on the 40-year old Japanese housewife market. They seem to be into it. Want more proof? Minor anecdotal evidence (our favourite kind!) right after this.