If you’ve got any Dragonborn T-shirts, bumper stickers or other crap up on Cafe Press or Etsy, now might be the time to hold a clearance sale. ZeniMax Media just submitted a trademark application for that term, joining the recent filing it made for “Fus Ro Dah,” presumably for the same purposes.
Zenimax hasn’t handled the PR for its forthcoming Elder Scrolls Online as well as it could have. Releasing the world’s most generic fantasy screenshot was probably a bad move and the previews we’ve seen so far don’t paint the most original picture of game design.
There’s a good reason Prey 2 has been delayed to 2013, as announced today. It’s because its development studio hasn’t worked on the game since November, according to an anonymous source speaking to Shacknews.
There I stood, before the Greybeards, ready to learn the truth of my existence as a Dragonborn. Einarth stared down at the floor, and thus spake “Ro.” Strange runes glowed upon the stones at my feet.
This is what happened in my house throughout December: anytime either myself or my wife did something annoying — say my wife tried to watch Gossip Girl, or I started singing ‘Poker Face’ really loudly (it happens) — we would just scream ‘FUS RO DAH’ at one another! Skyrim people will understand. Zenimax has recognised the way this phrase has seeped into the vernacular of popular culture and decided to try and trademark it.
While Minecraft developers Mojang have put a legal dispute with Elder Scrolls publishers Bethesda (well, Bethesda’s parent company Zenimax) to bed, the settlement has come at a slight cost: there won’t ever be another Mojang game called Scrolls.
