In Real Life

They’re Just Trademarking The Hell Out Of Everything In Skyrim

If you’ve got any Dragonborn T-shirts, bumper stickers or other crap up on Cafe Press or Etsy, now might be the time to hold a clearance sale. ZeniMax Media just submitted a trademark application for that term, joining the recent filing it made for “Fus Ro Dah,” presumably for the same purposes.


May 19, 2012
PC

Why Is Elder Scrolls Online Focusing On Singleplayer Content?

Zenimax hasn’t handled the PR for its forthcoming Elder Scrolls Online as well as it could have. Releasing the world’s most generic fantasy screenshot was probably a bad move and the previews we’ve seen so far don’t paint the most original picture of game design.


April 20, 2012
News

Report: Prey 2 Studio Hasn’t Worked On The Game Since November

There’s a good reason Prey 2 has been delayed to 2013, as announced today. It’s because its development studio hasn’t worked on the game since November, according to an anonymous source speaking to Shacknews.


April 14, 2012
News

Rant: Trademarking A Dragon Shout May Be A Good Thing

There I stood, before the Greybeards, ready to learn the truth of my existence as a Dragonborn. Einarth stared down at the floor, and thus spake “Ro.” Strange runes glowed upon the stones at my feet.


April 12, 2012
News

Bethesda Applies For A ‘Fus Ro Dah’ Trademark

Kotaku AU

This is what happened in my house throughout December: anytime either myself or my wife did something annoying — say my wife tried to watch Gossip Girl, or I started singing ‘Poker Face’ really loudly (it happens) — we would just scream ‘FUS RO DAH’ at one another! Skyrim people will understand. Zenimax has recognised the way this phrase has seeped into the vernacular of popular culture and decided to try and trademark it.


March 13, 2012
In Real Life

The Art Of Outselling Skyrim (…in Japan)

Western games are getting increasingly popular in Japan. But they’re still a small slice of the pie. Just ask ZeniMax Asia’s Tetsu Takahashi.


PC

There Won’t Ever Be Another Mojang Game Called Scrolls

While Minecraft developers Mojang have put a legal dispute with Elder Scrolls publishers Bethesda (well, Bethesda’s parent company Zenimax) to bed, the settlement has come at a slight cost: there won’t ever be another Mojang game called Scrolls.


October 21, 2011
News

Doom 4 "Indefinitely Postponed" Following RAGE’s Disappointing Launch

A source claiming to be close to the publishers of the recently-launched RAGE has told Kotaku that, at a recent “company wide” meeting held in Dallas, Bethesda and parent company Zenimax made the decision to “indefinitely postpone” development of Doom 4.


September 1, 2011
News

Doom No Longer Regulated Like Porn In Germany

When they were released in Germany, Doom and Doom 2 were immediately “indexed” into a government regulated category that includes porn. A successful appeal of that decision has them now rated for older teenagers to buy, Joystiq reports.


August 5, 2011
Xbox

Kinect Fun Labs Adding ‘Air Band’ Soon

Kinect Fun Labs, the free-to-download toys for Xbox Live Arcade (and Kinect) that have delivered optimised avatar generation and zany object animation (but not advanced penis recognition heuristics) look to be joined by an air-band application getting you and your friends in on a pantomime jam session.