3:30AM Maggie Greene | Despite declining stock value, Giant Interactive — the company behind the intriguing MMO
Zhengtu Online, which is a mix of MMO, gambling, real money transactions, and gold farming — is still tearing up the Chinese market. Steve of PlayNoEvil has some interesting analysis up of some recent numbers, which have indicated the the average revenue per player has dropped to around $US66 (RMB 282). Giant is moving to encourage ’steadier’ playing, instead of simply buying up cash shop items like there’s no tomorrow, so the drop was expected. Still, the money being made is pretty impressive for a domestic game (drop and all):
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