Irrational Sheds Unique Identity

2kbostonlogo.jpgTake-Two today announces the name change of highly recognisable and respected studio Irrational Games, rechristening the Boston and Canberra offices as 2K Boston and 2K Australia respectively. Why the hell take such a prominent name in the gaming industry and change it into a faceless clone?

"Irrational Games is widely recognised as one of the most innovative development studios in the world," said Christoph Hartmann, President of 2K. "Following their incredible efforts in bringing BioShock to life, we are proud to make the newly renamed Irrational Games studios a cornerstone of our game development family."

One of us. One of us. So they are being rewarded with total assimilation. Ken Levine seems ecstatic at least, in a very 'has no choice but to be ecstatic' fashion.

"We're proud to be part of the 2K Games family and enjoy the new opportunities and artistic freedoms this strengthened relationship provides," said Ken Levine, President and Creative Director of 2K Boston. "The name change signifies our growing position as a central part of 2K Games, and we plan to ensure our future titles continue to set new standards of quality and innovation for the industry."

I do not believe for one moment he is pleased with this move.

Irrational Games Renamed 2K Boston and 2K Australia Standout development studio behind BioShock changes names of US and Australian offices

New York, NY - August 10, 2007 -Take-Two Interactive Software, Inc. (NASDAQ: TTWO), announced today the name change of industry leading development studio Irrational Games to 2K Boston and 2K Australia. Headquartered in Boston, Massachusetts and with offices in Canberra, Australia, Irrational Games is an internationally renowned developer of story-driven, genre-defining games with award-winning hits like System Shock 2, Freedom Force, Tribes: Vengeance, and SWAT 4. The name changes to 2K Boston and 2K Australia symbolise the studios' further integration into the 2K Games family following their outstanding performance on BioShockâ„¢, the upcoming blockbuster available exclusively for the Xbox 360â„¢ video game and entertainment system and Games For Windows on August 21, 2007 in North America and in Europe beginning August 24, 2007.

"Irrational Games is widely recognised as one of the most innovative development studios in the world," said Christoph Hartmann, President of 2K. "Following their incredible efforts in bringing BioShock to life, we are proud to make the newly renamed Irrational Games studios a cornerstone of our game development family."

Recognising the exceptional talent and creative vision that have made Irrational Games one of the industry's premier developers, 2K Games has fostered the studio's growth by substantially investing in its people, allowing Irrational Games to almost double in size since the studio's acquisition by 2K in 2005. With the upcoming release of BioShock - one of the year's most hotly anticipated titles - 2K Boston and 2K Australia, with the backing of 2K Games, are raising the bar for forward-thinking game design.

"We're proud to be part of the 2K Games family and enjoy the new opportunities and artistic freedoms this strengthened relationship provides," said Ken Levine, President and Creative Director of 2K Boston. "The name change signifies our growing position as a central part of 2K Games, and we plan to ensure our future titles continue to set new standards of quality and innovation for the industry."

For more information, visit the 2K Boston and 2K Australia websites www.2kboston.com and www.2kaustralia.com.


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