I was just looking at the site, and noticed we're running banner ads for Fury's $1 million challenge. Luke did a quick piece back in mid-August about the original competition, if you'd like some reference.
If you navigate to Auran's official site for their soon-to-be-released hack'n'slash MMO, you'll notice they've upped the prize pool to $2 million.
You know, because a cool mil just wasn't enough.
FURY Challenge Extended - $2 Million in Prizes [UnleashTheFury.com, Official Site]