Master Chief Rings NASDAQ's Bell

chiefnasdaq.jpgThere's a certain sense of poignancy about this. Halo 3's marketing has been impressive/overwhelming, so much so I'd throw it up there as a shining example of capitalism done right/gone too far. Which is why it makes sense that the crowning PR achievement prior to the game's launch was to have Master Chief and a bunch of Xbox/Bungie people (including Shane Kim & Frankie O'Connor) ring the bell to signify the close of trading for the day.

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Comments

    This is a bit much for a damn video game launch. Microsoft makes me sick.

    on another topic, why has kotaku.au no comments ?

    Don't worry Bushrat, we're working on it. ;)

    Can I join the party?

    @Alibi: That depends on whether you can fill out a Master Chief costume.

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