Shiny Silver DS For Europe

dslitegray.jpgWith over 14 million units sold, the Nintendo DS is the best-selling games console in European history. With sales of More Brain Training from Dr. Kawashima: How Old Is Your Brain verging on the one million mark and The Phantom Hourglass just around the corner, Nintendo is looking to boost those handheld sales by introducing a brand-new colour to the DS stable. Come October 12th, European gamers will be able to choose between black, white, pink, or silver when they head down the shops to pick up a new handheld. Mind you I see no mention of a metallic finish, so I'm not sure why they just don't call it grey other than the fact that silver sounds much more attractive. While I'm not sure how long the colour will stay a Euro exclusive, the DS isn't region specific, so importing is always a possibility if you're a big fan of gray.


-Nintendo DS Lite hardware & software sales reach all-new highs as Nintendo DS Silver makes its debut-

13th September 2007 - Not content with just providing a raft of quality titles to look forward to this winter, Nintendo of Europe is adding a new colour of Nintendo DS Lite to the range. Joining the already popular black, white and pink versions, from 12th October 2007, Nintendo DS Lite will be available across Europe in silver - the perfect accessory whatever you are wearing!

Nintendo DS has become Europe's best-selling games console, with over 14 million sold to date and in many markets across Europe it is the fastest selling handheld games console in history. Strong sales are being maintained even in traditionally slow sales periods in the video games industry's seasonality and this is being seen with software as well as hardware. More Brain Training from Dr. Kawashima: How Old Is Your Brain? will soon hit the 1 million milestone in Europe, with over 915,000 already sold in just 11 weeks since launch. The original Dr. Kawashima's Brain Training: How Old Is Your Brain? has sold over 3.3 million copies and continues to feature high in software sales charts across Europe, despite launching over a year ago. Pokémon Diamond and Pokémon Pearl have sold approximately 1.6 million copies combined in just 7 weeks since their launch.

As sales continue to grow at a rapid rate, it is not only traditional gamers who are enjoying the touch screen controls and wide range of software. Whether you wish to exercise your brain, train and communicate with puppies, battle and collect Pokémon or embark on in-depth adventures, the DS has software that is appealing to both avid games and new gamers of all ages. This momentum for Nintendo DS is set to continue with forthcoming new releases, including the highly anticipated The Legend of Zelda: Phantom Hourglass which launches across Europe on 19th October 2007.

Nintendo DS Lite Silver launches across Europe on 12th October and will be available for the estimated retail price around £99.


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