Swift created the Project Gotham Racing 4 stunt with a sports car, a motorcycle and three sets of tires. The end result: a 50-foot Go Lewis, meant to cheer Hamilton on for this weekend's Brazilian Grand Prix.
Hit the jump for the full press release and unfortunate Freudian Slip.
LONDON WISHES 'GOOD LUCK' TO LEWIS HAMILTON WITH GIANT MESSAGE MADE OF CAR SKID MARKS
October 18th 2007: Battersea Power Station was engulfed with engine noise and screeching tyre smoke this morning, as a special message of good luck was embezzled onto the ground for Lewis Hamilton ahead of this weekend's Brazilian Grand Prix, which could see him walk away as Formula One World Champion.
As these pictures show, the message was created entirely by the skid marks of a sports car and a motorbike, using blistering wheelspins and breakneck handbrake turns to lay rubber onto the tarmac to produce the words 'Go Lewis!' in giant 50-foot lettering.
And while bemused onlookers assumed the stunt was related to the filming of the new Batman movie, currently taking place at the iconic Battersea landmark, it was in fact nothing to do with the the caped hero of Gotham City - but a very different type of Gotham. The message was created for the launch of the biggest racing game yet on the Xbox 360â„¢ video game and entertainment system from MicrosoftÂ®, 'Project Gotham Racing 4â„¢' (Bizarre Creations/Microsoft Games Studio), a high-adrenalin arcade racing title which rewards players with death-defying slides and sideways driving. The concept of 'Skid Art' is also the theme of the Project Gotham Racing 4 TV advertisement currently being aired.
Driving the Caterham sports car in the pictures was the UK's top stunt driver, Russ Swift, who got through three sets of tyres to create the image.
Xbox wishes Lewis Hamilton the very best of luck in Brazil this weekend!