A Renter Does Not A Buyer Make

rent-sign.gifHere's some confirmation of what most of us already knew: a study by Frank N. Magid Associates shows that renting is bad for game sales. In particular, check out these two findings:

1. Nearly 50% of all console game renters didn't purchase a single game they rented last year. 2. Only 9% of renters bought 11% or more of the games they rented.

In short: if you rent a game, you don't buy it. But who ever bought that whole "try before you buy" argument, anyway? Though I will admit to keeping a few games from my monthly mail rental service of choice. Game Rentals Eating into Purchases [via maxconsole]


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