There's a reason they pay Activision's chief executive officer Bobby Kotick the big bucks. He's got fresh insight on the video game buying consumer, a group whom he believes likes less expensive consoles. A progressive theory, to be sure, but Kotick wowed the financial community with his acumen, claiming that the PlayStation 3 and Xbox 360 need a price drop to $US 199 within the next two years to remain competitive. Furthermore, he's got his sensitive fingers so well placed on the pulse of the market that he believes the much cheaper Wii "is now setting a standard and an expectation" on console pricing.
Sure, go ahead and laugh at the mentally unstable man! I have a sneaking suspicion that he might be right about this one. Kotick will be vindicated, you'll see. It's just crazy enough to work, I say.