Nintendo: 350k Wii Sold Last Week, Record DS Sales

nintendo_wii_1.jpgLast week was the Wii's second best since its launch and the DS broke the 600,000 record previously set by the Game Boy Advance by more than 50,000, Nintendo said today.

The company sold 350,000 consoles last week, 50,000 more than the previous week, but still not nearly as many as the launch week of the device when Nintendo sold more than 600,000 units.

Nintendo says they are on track to sell 17.5 million Wiis in the fiscal year ending March 31, up from the 14.5 million execs initially predicted last fall.

The company told the AP that they've pumped up production to about 1.8 million per a month, but still doesn't think that will be enough to meet demand and manufacturers cannot increase production again.

"I couldn't find a single Wii system on the shelves — literally as I was walking into a Wal-Mart at 11 a.m., someone was walking out with the last one," Fils-Aime said in an interview at the company's new office here. "Consumers are buying every game we can put into the system."

Fils-Aime predicted a new sales record the week before Christmas, despite being "very concerned" about the U.S. economy and the rising price of gasoline. About 40 percent of Wii sales have been in North America and Latin America, while 35 percent were in Asia, primarily Japan, and the rest came from Europe and the Middle East.

Fils-Aime went on to say that Nintendo is not deliberately constraining supply.The press release goes on to say that Nintendo sold 653,000 Nintendo DS last week, setting a new all-time sales record for Thanksgiving week, beating out the previous mark set by the Game Boy Advance when it sold 600,000.

George Harrison seemed downright giddy with the news:

"As shoppers look for ways to maximize their limited holiday spending money, they turn to gifts that can be used by the entire family," says George Harrison, Nintendo of America's senior vice president of marketing and corporate communications. "Wii and Nintendo DS offer something for every member of the family. They're the most fun video game experiences at the most affordable price."

NINTENDO OF AMERICA REPORTS HISTORIC SALES WEEK Nintendo DS Passes Game Boy Advance Sales Record, Wii Becomes Must-Have Gift

REDMOND, Wash., Nov. 27, 2007 - In the first week of the 2007 holiday shopping season, Nintendo of America has sold more Nintendo products than at any other time in its history. This includes more than 653,000 Nintendo DS™ portable video game systems, 350,000 Wii™ home systems and millions of games and accessories throughout the United States - and the season is just getting started. Nintendo DS set a new all-time sales record for Thanksgiving week, eclipsing the previous mark of 600,000 Game Boy® Advance systems sold during the same period in the United States in 2005. Nintendo DS remains on track to be the top-selling video game system of 2007. Nintendo's 350,000 Wii systems represent the highest one-week U.S. sales total outside of its launch week one year ago. Wii has been dubbed the must-have gift of the 2007 holiday season and has been placed at the top of numerous gift lists. Nintendo has repeatedly increased its shipments and its fiscal-year sales forecast for Wii in an attempt to meet soaring demand. Wii reached 5 million sold in the United States faster than any video game system in history, after only 12 months of availability there. Both Wii and Nintendo DS have continued their yearlong momentum into the holidays without altering their prices. And both remain attractive values for shoppers: Wii has an MSRP of $249.99, while Nintendo DS has an MSRP of $129.99. "As shoppers look for ways to maximize their limited holiday spending money, they turn to gifts that can be used by the entire family," says George Harrison, Nintendo of America's senior vice president of marketing and corporate communications. "Wii and Nintendo DS offer something for every member of the family. They're the most fun video game experiences at the most affordable price." With higher gas prices and fuel costs, and the lukewarm expectations for the 2007 holiday shopping season, Wii and Nintendo DS might be just what Santa ordered: Thirty-five percent of consumers said they plan to spend less than they did last year, according to a survey conducted by Opinion Research Corp. for the Consumer Federation of America and the Credit Union National Association. Similarly, a USA Today/Gallup Poll showed that 25 percent of Americans expect to spend less on gifts this year than they did in 2006. Note that the internal Nintendo of America numbers referenced in this release represent sales from Sunday, Nov. 18, through Saturday, Nov. 24. Remember that Wii features parental controls that let adults manage the content their children can access. For more information about this and other Wii features, visit Wii.com. The worldwide innovator in the creation of interactive entertainment, Nintendo Co., Ltd., of Kyoto, Japan, manufactures and markets hardware and software for its Wii™, Nintendo DS™, Game Boy® Advance and Nintendo GameCube™ systems. Since 1983, Nintendo has sold nearly 2.5 billion video games and more than 430 million hardware units globally, and has created industry icons like Mario™, Donkey Kong®, Metroid®, Zelda™ and Pokémon®. A wholly owned subsidiary, Nintendo of America Inc., based in Redmond, Wash., serves as headquarters for Nintendo's operations in the Western Hemisphere. For more information about Nintendo, visit the company's Web site at www.nintendo.com. # # #


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